When I Grow Up is the backdrop to an exhibition of BUREAU SPECTACULAR’s work, entitled
insideoutsidebetweenbeyond, currently on view at the San Francisco Museum of Modern Art. BUREAU SPECTACULAR is an operation of architectural affairs founded and led by Jimenez Lai since 2008. It is located in Los Angeles. BUREAU SPECTACULAR imagines other worlds and engages the design of architecture through telling stories. Beautiful stories about character development, relationships, curiosities and attitudes; absurd stories about fake realities that invite enticing possibilities. The stories conflate design, representation, theory, criticism, history and taste into cartoon pages. These cartoon narratives swerve into the physical world through architectural installations, models and small buildings.